Join the Party!

It's our birthday! Celebrate with our party dolls & accessories!

Step into Spring!

Get ready for springtime fun with the Room to Grow Greenhouse!
OG30 - Win an Our Generation Party - 30th Anniversary Giveaway - Our Generation UK OG30 - Win an Our Generation Party - 30th Anniversary Giveaway - Our Generation UK

30 Years of Stories

Celebrate Our Generation's anniversary with fun surprises all year long!

Summer Essentials

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Girls & Our Generation Dolls - 46cm Dolls, Clothes & Accessories - Our Generation UK


This is OUR story

Our Generation is bigger than a toy company. We invite kids into a community of empowerment and play, a place where their collective voices create the narrative of their generation.

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How Parents & Kids Feel About Our Generation


Stunning gorgeous doll, for learning play. Great accessories too!. So pleased with my purchase, delivery was fantastic! Securely packaged and correct delivery estimate time with email updates. 5* Company


Beautiful doll. Lovely curly hair. I am never disappointed when purchasing a doll from this lovely company. Have a lovely day!


These dolls have given my granddaughter endless fun, she loves all the outfits that go with them and there are lots of accessories that go with them, even a chair to do their hair. She loves them all


Absolutely beautiful dolls my daughter loves them and the staff at ourgeneration are so helpful thankyou for making our Christmas

Ellesmere Port

I have purchased Sydney Lee for my granddaughter. It was well packaged and arrived within a few day. Sydney Lee is a beautiful doll and she has two sets of clothes. Well worth the price I paid.


Excellent service from order to delivery. Fantastic product. And the best customer service 10/10.


OG Pups

Surprise your dolls with a new furry best friend! All the OG pups are poseable and can do lots of tricks! Ask them to sit, lie down or shake a paw!

Shop OG Pups

Room to Grow Greenhouse

Grow your best ideas in the Our Generation Greenhouse! This iconic playset comes with realistic lights, sounds & 40 accessories for plenty of gardening fun!

Discover Greenhouse

Our Generation brings imagination into everyday life to help children write the narrative of their Generation!

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This Is Our Generation

We invite kids into a community of empowerment and play, a place where their collective voices create the narrative of their generation.


All OG dolls, fashions and accessories go through stringent testing procedures that meet or exceed all UK, EU & US safety standards.

The Environment

We have been relentless in choosing the most recycled and recyclable materials we can to package our toys.