Saddle-Up for Fun!

Explore, express and create you're very own Equestrian-inspired stories!
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Back to School Fun!

Dive into the new school year with these new doll accessories!
SHOP SCHOOL COLLECTION

Make Every Day A Holiday!

Dive into a whole summer of play!
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New Arrivals!

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Purrfectly Packed - Cat Inspired Travel Set for 46cm Dolls - Pink Suitcase with Cat Print & Accessories - OG Accessory - Our Generation UK
Purrfectly Packed - Cat Inspired Travel Set for 46cm Dolls - Pink Suitcase with Cat Print & Accessories - OG Accessory - Our Generation UK
Purrfectly Packed
£23.99
Ready for Lunch - Food Lunchbox Playset for Dolls - Orange Box with Accessories - Accessories for 46cm Dolls - Our Generation UK
Ready for Lunch - Food Lunchbox Playset for Dolls - Orange Box with Accessories - Accessories for 46cm Dolls - Our Generation UK
Ready for Lunch
£23.99
Love to Learn - School Supplies Set for Dolls - Pink Box with Stationary - Accessories for Dolls - Our Generation
Love to Learn - School Supplies Set for Dolls - Pink Box with Stationary - Accessories for Dolls - Our Generation
Love to Learn
£23.99
Packed Adventures - 46cm Travel Set for Dolls - Pink Suitcase with Wheels in Scooter Style - Travel Accessories for 46cm Dolls - Our Generation UK
Packed Adventures - 46cm Travel Set for Dolls - Pink Suitcase with Wheels in Scooter Style - Travel Accessories for 46cm Dolls - Our Generation UK
Packed for Adventures
£42.99
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31 products
NEW Elf Themed

Advent Calendar

Countdown the days until Santa comes to town with the new Our Generation advent calendar! You'll find a hidden doll accessory behind each door!

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Shop by Category

Fashion & Beauty - Fashion Dolls & Accessories - Hair Styling Accessories & Doll Fashion Accessories - Our Generation UK
Fashion & Beauty
Travel - Summer Accessories for OG Dolls - Summer Holiday Dolls & Playsets - Our Generation
Summer & Travel
Equestrian - OG Horse-Riding Doll, Equestrian Doll Clothes & Horse-Riding Accessories - Our Generation
Equestrian
Food - Chef & Baking Dolls - Food Accessories & Playsets for OG Dolls - Our Generation UK
Foodie Delights

How Parents & Kids Feel About Our Generation

★★★★★

Stunning gorgeous doll, for learning play. Great accessories too!. So pleased with my purchase, delivery was fantastic! Securely packaged and correct delivery estimate time with email updates. 5* Company

Jen
Buckinghamshire
★★★★★

Beautiful doll. Lovely curly hair. I am never disappointed when purchasing a doll from this lovely company. Have a lovely day!

Florence
Cornwall
★★★★★

These dolls have given my granddaughter endless fun, she loves all the outfits that go with them and there are lots of accessories that go with them, even a chair to do their hair. She loves them all

Jean
Kent
★★★★★

Absolutely beautiful dolls my daughter loves them and the staff at ourgeneration are so helpful thankyou for making our Christmas

Kadie
Ellesmere Port
★★★★★

I have purchased Sydney Lee for my granddaughter. It was well packaged and arrived within a few day. Sydney Lee is a beautiful doll and she has two sets of clothes. Well worth the price I paid.

Caz
Oxfordshire
★★★★★

Excellent service from order to delivery. Fantastic product. And the best customer service 10/10.

Catherine
Scotland

Our Generation brings imagination into everyday life to help children write the narrative of their Generation!

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This Is Our Generation

We invite kids into a community of empowerment and play, a place where their collective voices create the narrative of their generation.

Safety

All OG dolls, fashions and accessories go through stringent testing procedures that meet or exceed all UK, EU & US safety standards.

The Environment

We have been relentless in choosing the most recycled and recyclable materials we can to package our toys.